Crisis Media Training

This one day seminar delivers!

1. In a crisis media situation?
2. Preparing for an important launch?
3. Find your company misrepresented in the news?

The Montreal Radio and TV School has assembled a team of corporate and media professionals intimately familiar with today’s news media culture. They will provide you with a strategic media relations plan over an 8 hour private seminar including simulated media encounters in actual radio and television studios. You will learn how to formulate key messages, how to prepare for the unexpected angles that you may encounter in a crisis situation, and how to project your corporate image in a professional and honest way.

Benefits include:

1. Delivering your message no matter what the reporter’s question
2. Obtaining the sound bite you want to have repeated
3. Improving your confidence and presence in the media
4. Being prepared with the proper tools when the media unexpectedly call your organization
5. Establishing you and your organization as a credible resource when a story related to your industry arises

Understanding how the media works will help you conquer every interview. The Montreal Radio & TV school can provide you with the tools from an industry insiders perspective in order to best prepare for your encounters with the media.

Color, clothing, body language, and facial expressions are key: they all carry a message. We’ll make sure it’s the right one.

This is a great opportunity to build a core group of articulate confident and inspiring communicators who will effectively portray your positive corporate image including messages in a TV/Radio environment, every time.

• Learn the techniques that will reflect your company in a positive way.
• Handle controversies and crisis situations
• Generate favorable media coverage when it is most needed.

The media can be cruel, if you handle an interview the wrong way you will in most cases never get a second chance. But get it right the first time and you’ve got publicity more powerful than any advertising campaign. And it’s free.

Media Relations has replaced traditional advertising campaigns. Why? Because the public trusts that media representatives will provide them with non biased information. The media has become the resource that people look to in order to sort through the clutter of the plethora of messages that the average person in exposed to on a daily basis. The media has become the credible resource to the public, challenging the status quo of the paid advertisement.

Following your training, The Montreal Radio & TV school will continue to provide you with concrete solutions to your inquiries. You can also e-mail us for reassuring answers to your impending interviews.

The Montreal Radio & TV School has provided training for directors, managers, CEO’s and politicians, while adhering to a strict code of ethics. We can help you get your messages reported accurately in the unpredictable world of Media Relations.

Call or e-mail for a media relations plan tailored to your needs. Many clients prefer our professional radio and Television studios in downtown Montreal. We will also bring our unique perspective as trained media representatives directly to you, anywhere in the world.

514-875-7234
info@radiotv.ca